Website Design, Brand Identity + Social Media Graphics
Comox Valley Lifelong Learning Centre
The Comox Valley Lifelong Learning Centre (CVLLC) went through a rebrand to more accurately reflect the work they do in the community. They required a new logo, brand identity design, collateral design, social media account set up, website design, and graphics developed for social media and community events. CVLLC wanted a brand that was bright and welcoming, so that feeling is reflected across their website, social media, and print materials like their brochure and business cards.
The CVLLC website is bright, cheerful, and easy to navigate. It has been optimized across devices to make sure people can access the information regardless of the type of technology they have access to. It was important that their website include opportunities for people to learn about different kinds of literacy and literacy services so people could know what they could access at the Centre. The website also includes a schedule of classes and events, and information on how to volunteer at or donate to the CVLLC.
Brand Identity + Collatoral Design
Because CVLLC was doing a full brand identity overhaul, we started from scratch. They were provided with a brand guide for their agency with a logo, brand colours, fonts, an icon, and stock images they could use across their print and digital platforms. Now, there is consistency and a high recognition factor with the CVLLC brand! I created brochures, business cards, posters, and leaflets for them to promote their services.
Social media Graphics
It is important for non-profit agencies to have their big hello on social media in order to reach their target audiences, which for CVLLC includes potential literacy learners, community service providers, prospective volunteers, and donors! By having bright, easy to read, informative graphics for social media people are more likely to engage with the content and see it as being relevant. It was also important to look at what other community non-profits were doing on social media, to make sure that CVLLC was able to reflect the same high level of visual content.
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